How it works
One system. Every lead finds a buyer.
Supasend takes your leads and routes them to the right buyer by area, automatically. When a buyer can't take the lead, it waterfalls to the next. Out-of-coverage leads go to networks instead of hitting the floor.
Platform overview
One path from lead in to buyer out.
Supasend models your buyers, contracts, pricing, coverage areas, and delivery rules, then runs the routing automatically. Every outcome is captured with reasons, and revenue rolls into reporting you can actually use.
- Ingest. Leads come in from your forms, landing pages, or campaigns with the fields your buyers expect.
- Route & deliver. Contract rules, caps, geographic targeting, dedupe, and schedules applied automatically. Leads post to buyers without you touching a spreadsheet.
- Track & bill. Every lead shows its status, where it went, why it went there, and what it earned. No monthly reconciliation marathons.
Routing
Right lead, right buyer, right area.
When you have buyers across multiple cities, every lead needs to land with the right one automatically. Not through a spreadsheet or a chain of Zaps.
Geographic targeting
Each buyer defines the areas they cover by state, city, or zip code. Leads match automatically based on where the consumer is.
Priority and weighting
Two buyers in the same area? Set priority or weight delivery between them. Your highest-paying buyer gets first shot.
Caps and schedules
Daily, weekly, and monthly caps per buyer. Delivery schedules so leads only go out during business hours or whenever the buyer wants them.
Deduplication
Buyer- and contract-level dedupe with configurable lookback windows. Stop paying to send the same lead twice and burning buyer trust.
Contract-level rules
Each buyer contract has its own pricing, filters, and delivery spec. The deal you made with the buyer is enforced by the system, not by memory.
Dynamic pricing
Price rules that adjust based on lead attributes. Charge more for premium geos or lead types without maintaining separate campaigns.
Waterfall
Buyer passes? Next one up.
When a buyer already has the lead, hits their cap, or is outside their schedule, the lead doesn't die. It moves to the next buyer in line, automatically.
Automatic fallthrough
You define the waterfall order. Supasend works through it until the lead lands or every buyer has been tried. No manual intervention.
Cherry picking
Re-route leads that didn't sell initially. Target new buyers or re-post to the waterfall with updated priority. Leads get a second life.
Clear delivery trail
See exactly which buyers were tried, who received the lead, and why others were skipped. No guessing about what happened.
Monetize the rest
Out-of-coverage leads don't hit the floor.
Leads that don't match any of your direct buyers are still worth money. Route them to affiliate networks and lead brokers, automatically.
Network and broker routing
Connect affiliate networks as fallback destinations. Leads that exhaust your direct buyers get posted to networks instead of vanishing.
Everflow integration
Native sync with Everflow for affiliate tracking, conversion reconciliation, and postback. Network revenue stays aligned with how you sell.
Visibility
See what every lead is worth.
Know exactly which buyers are performing, where leads are going, and how much revenue each route generates. No more spreadsheet reconciliation.
Revenue by buyer, campaign, area
Pivot by buyer, contract, campaign, offer, and lead type. Export when you need to drop into a model. Numbers finance doesn't have to rebuild.
Delivery status at a glance
Every lead shows its full path: delivered, failed, or rejected, with the reason. Shared statuses so the same story shows up everywhere.
Buyer performance over time
Track which buyers are consistent and which are declining. Acceptance rates, revenue trends, and performance metrics you can act on.
Buyer Impact Report
Know which buyers help and which quietly hurt your business.
Pull up any buyer over any date range and see exactly how they behave: how often they accept, where they rank among your other buyers, and what their behavior actually does to your revenue.
Full buyer profile
Total leads sent, accepted, rejected. Revenue per buyer. Accept rate and how it compares to others in the same area.
Behavior labels
Each buyer gets a clear label: Healthy partner, High rejector, Bottom feeder, or Insufficient data. Based on real numbers, not gut feeling.
Unique coverage vs. drag
See the revenue you only earn because this buyer exists vs. the leads they waste when they reject. Know the net impact before you make changes.
Contract and lead-type detail
Break performance down by contract and lead type. Accept rates, coverage, and revenue so you know exactly where a buyer helps and where they drag.
Geographic view
Per-state volume, accept rates, and revenue. Decide whether to scale, coach, or turn a buyer off in specific areas instead of all-or-nothing.
Catch high rejectors early
Spot buyers who receive the most leads but reject the most, and see the burned revenue and wasted leads their behavior creates.
Delivery
Connects to how your buyers actually work.
Whether your buyer takes leads via API, webhook, email, or CRM, Supasend delivers in the format they expect. No more juggling separate Zaps per buyer.
Flexible delivery methods
Direct HTTP post, webhook, email delivery. Custom field mapping per buyer so each integration matches their spec exactly.
Async delivery
Lead delivery runs in the background so your forms and landing pages stay fast. No hostage to downstream buyer latency.
Alerts when things drift
Slack alerts when a buyer integration misfires or acceptance rates drop. Catch misconfiguration before it silently drains revenue.
In production
This isn't a demo. I run my lead business on it every day.
100+ active buyers. 460+ configured routes. Monthly tooling spend dropped 88% compared to what I was paying before, without giving up the controls I needed.
What I operate on it today
100+
Active lead buyers managed
460+
Lead routes configured
170+
Campaigns running
Compliance
Consent and disclosures baked into routing, not bolted on.
When regulators tightened 1-to-1 consent rules, operators had to show clearly who the consumer opted into. Supasend ties consent and buyer relationships to the same records your routing uses daily. Audits map to real data, not reconstructed spreadsheets.
Disclosures tied to routing
Buyer contracts and routing rules are the spine of the system. Who you can sell to and how is encoded where ops actually works.
TrustedForm integration
Certificate validation, retention, and verification built into the lead path. Configurable enforcement modes per campaign.
Auditable delivery trail
See which buyers were in play, who received the lead, and why. You're not reconstructing intent from spreadsheets after the fact.
How it matured
Shipped in stages. Each one driven by real load.
Supasend started as an internal system when off-the-shelf tools stopped matching how the business actually worked. It hardened because it had to run real traffic, not win a feature checklist.
- Late 2024 – early 2025 Core routing: buyers, contracts, dedupe, caps, compliance fields, webhooks, accounting, API. The model matched how leads actually move.
- Spring 2025 Delivery depth: direct post, deeper filters, async delivery off the web thread, integration alerts. Volume stopped stalling the team.
- Mid 2025 Revenue surface: buyer and campaign reports, exports, audit tooling, credit limits, cherry-pick logic. Ops and finance could work from the same events.
- Late 2025 – 2026 Scale and polish: faster reports, bulk coverage import, scheduled delivery, TrustedForm and Everflow integrations, per-tenant workers, webhook diagnostics.
Want to see what this looks like for your setup?
Send me your buyer list and the areas you cover. I'll map the routing and show you where your leads should go and where revenue is currently leaking.